Summary:
Decorum is a huge part in this chapter, you must be decorous in each situation according to the different audiences. Jay gave us a situation where his brother, John, gave a rose to a young lady and getting a pleasing reaction from her. Jay decided to mimic him with a different girl, to his surprise he did not get the same reaction. His analogy was that people can sense when an ethos does not fit your personality. To continue, he explains the attire. One shall dress according to the audience and try and "camouflage." Never look like a jerk nor indecorous. Finally, he teaches us to differentiate the types of audience and how to make our point clear to them.
From this we learn that not all audience are the same and that we must treat them each accordingly. What works for a Fox does not work for a fish.
Decorum is a huge part in this chapter, you must be decorous in each situation according to the different audiences. Jay gave us a situation where his brother, John, gave a rose to a young lady and getting a pleasing reaction from her. Jay decided to mimic him with a different girl, to his surprise he did not get the same reaction. His analogy was that people can sense when an ethos does not fit your personality. To continue, he explains the attire. One shall dress according to the audience and try and "camouflage." Never look like a jerk nor indecorous. Finally, he teaches us to differentiate the types of audience and how to make our point clear to them.
From this we learn that not all audience are the same and that we must treat them each accordingly. What works for a Fox does not work for a fish.